A New Look for Shackletons – Same Trusted Quality, Going Further
Shackletons is proud to reveal our new brand identity that reflects who we are today — and the direction we’re heading tomorrow.
While our visual identity has evolved, our commitment to delivering exceptional ingredient solutions remains unchanged. Every element of the rebrand — from packaging and vehicle livery to our digital presence — has been carefully considered and executed to reflect our values and better support our customers across the food industry.
We partnered with the talented team at Three Sixty to bring this transformation to life. From our updated logo and packaging to our new website, digital assets, and upcoming office renovations, the refreshed identity reflects the energy, ambition and integrity that define Shackletons today.
“For generations, our name has stood for quality. This rebrand ensures we continue to stand out — confidently, consistently, and true to our purpose,” says Michael Cullen, Commercial Director
A Brand Built on Values
Our new identity has been designed with purpose — to visually express what has always guided us:
- Leadership: Setting the benchmark through innovation and service.
- Integrity: Remaining true to our word and our standards.
- Partnership: Supporting our customers at every stage, side by side.
- Bravery: Taking bold steps toward a better future for the food industry.
- Going Further: Always exploring new ways to deliver more for our customers.
Our new logo and visual identity are clean, confident, and designed to stand strong across every customer touchpoint – from the website you’re reading now to every pack, pallet, and van that leaves our site.
Most importantly, while the outside has changed, what’s inside remains the same: high-quality ingredients, expert service, and a dedicated team committed to your success.
This next chapter is also underpinned by our continued association with trusted national and international bodies. We are proud to maintain our BRCGS AA+ accreditation, and to be an active participant in Origin Green, Ireland’s national sustainability programme. Our commitment to quality and traceability is further supported by our membership of the Irish Organic Association and our relationship with Bord Bia, who have supported us in our efforts to grow and evolve while staying grounded in Irish excellence.
Thank you for being part of the Shackletons journey. We’re excited for what comes next – and as always, we’re going further, together.
Do you want to find out
more? Contact us today and
we’ll get back to you shortly.
