Meeting the Demand for Clean Label – How Shackleton’s Is Supporting Food Producers
Meeting the Demand for Clean Label – How Shackleton’s Is Supporting Food Producers
At Shackleton’s, we work closely with food producers every day, and one thing is clear — consumer expectations are changing. There is a growing demand for clean label products. Shoppers are looking for ingredient lists they understand, with a stronger focus on health, wellbeing and value for money, alongside an increasing awareness of sustainability and sourcing.
For food producers, this presents both an opportunity and a challenge.
How do you maintain product quality, consistency and shelf life — while simplifying ingredients and removing artificial additives?
This is where Shackleton’s plays a key role.
Turning Insight into Ingredient Solutions
Our approach starts with listening.
Through ongoing collaboration with our customers, we gain a deep understanding of their product requirements, their production processes, and ultimately the expectations of their end consumers.
From there, our Product Development team works to translate these insights into practical, scalable solutions — helping customers move towards cleaner labels without compromising on performance.
In simple terms, it’s about replacing artificial ingredients with recognisable, store-cupboard alternatives, while maintaining the functionality needed in modern food production.
The Role of Blending Expertise
A key part of delivering on clean label is precision.
Our expertise in blending solutions allows us to carefully balance ingredients to achieve the right texture, taste and consistency — while supporting simpler, more transparent labelling.
Whether it’s reformulating an existing product or developing something new, our team works alongside customers to ensure that every solution is both commercially viable and consumer-ready.
Working in Partnership
Clean label is not a one-size-fits-all solution.
Each customer has different requirements, different processes, and different market expectations. That’s why we place such a strong emphasis on partnership — working side by side to develop solutions that are tailored, practical and future-focused.
It’s this combination of experience, technical expertise and collaboration that allows Shackleton’s to support food producers as they adapt to a rapidly evolving market.
Looking Ahead
The shift towards clean label is not a short-term trend — it is a long-term change in how food is developed, produced and communicated.
At Shackleton’s, we are committed to staying at the forefront of this change — helping our customers respond with confidence, clarity and innovation.